Resources
Tools you can take into a leadership conversation.
Choose the documents you would like, tell us where to send them, and we will email the PDFs through. Every resource is free.
The Friction Audits are no longer downloads. Complete the Mini Friction Audit or the Full Friction Audit online and we will build a detailed report from your own responses and email it to you.
General whitepapers
Commercial thinking you can take straight into a leadership or client conversation.
Negotiating before the Negotiation
PDF whitepaper
Value Differentiation in the Field
PDF whitepaper
From Strategy to Commercial Rhythm
PDF whitepaper
Super6 Megatrends
PDF whitepaper
The Mechanics of Channels
PDF whitepaper
Further Faster — GCCOS From a Standing Start
PDF whitepaper
Beyond the Booth — Driving ROI and Value Differentiation through better Expo conversations
PDF whitepaper
Defence industry whitepapers
Written for defence primes, SMEs and defence-tech teams selling into programme and capability environments.
Beyond the Booth Value Builder
PDF whitepaper
Super6 Megatrends for Defence Tech
PDF whitepaper
Talent Acquisition — Defence Sales Expansion
PDF whitepaper
Mission Value Articulation Framework
PDF whitepaper
Qualifying Defence Opportunities Checklist
PDF whitepaper
Selected documents
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